MapAction Technology

This Flash-based demo captures elements of MapAction technology. Multiple layers of information become viewable as the substrate is rotated across the viewing angle.

Rollover the demo to the right in a vertical motion to mimic the MapAction effect.

How It Works

1. Artwork for three views of Manhattan is created and optimized for visual performance. This requires a detailed understanding of typeface, line orientation, color contrast and a host of additional subtle but significant design concerns.

2. The three Images are interlaced by alternating horizontal strips from each. The resulting compound image is calibrated to a specially designed polymer lens substrate. Lenses contain between 60 to 200 micro-lenses per inch, depending on the desired outcome. This is mounted to a backing, die cut and packaged.

3. The underlying technology essentially fools the human eye. By rotating the map, the angle of viewing is changed and one of the resulting three layers can be viewed (as demonstrated in the Flash demo at the top of the page).